Founded in 1999 Playtech is now one of the biggest software suppliers in the gaming branch. But when it comes to the number of Playtech online slot machines they are far behind other software developers we described on this site as Net Entertainment and Microgaming. Playtech made some marvelous slots, but it is not exactly their core business. Why do they deserve this page then on our site? That’s because we promote their game Gladiator in the Spin Palace Casino.
Gladiator is one of the most famous Playtech online slot machines and is resulting from the corporation between Playtech and Paramount digital entertainment. This is a trend in gaming land and Playtech has more agreements with movie companies and that gives us slots like Rockey, the Pink Panther, Elektra and a few more. Gladiator has 30 bet lines, a nice wild feature, free spins and a bonus game where two gladiators are fighting each other. You have to try out this game yourself, it’s really great with video shots from the movie built in. When you have seen a few Playtech online slot machines, you will certainly long for more. What else is this company bringing the gaming industry, apart from the Playtech online slot machines?
Playtech is an Israeli company with a seat in Tel Aviv, but with the operational head office on the Isle of Man, just like Microgaming. The company not only provides a number of games to over a 175 online casinos, but also controls networks in poker, bingo and sports bets. Playtech is listed on the London Stock Exchange and realized in 2011 a gross revenue of €243 million. There has been a significant set-back in the year 2006 when Playtech had to leave the market in the United States when the Unlawful Internet Law Gambling Enforcement Act (UIGEA) came in place. While the number of licensees for Playtech online slot machines steadily increased over the years, Playtech is also very active in countries that were regulating i-Gaming. It seeks for a leading position among former monopolists who are modernizing the way they offer their games of chance to the public, whether it concerns casino games or online lotteries. The European market is very much on the move these days but the Asian markets are also developing rapidly. The magic words for Playtech are ‘research and development’, as almost 80% of the total staff of over 900 people and it’s not a coincidence that the company came as first with a program for fraud prevention, based on a system where the transaction history for Playtech online slot machines and other games was kept and analyzed. In 2008 a major step was made to the leadership in the market when a joint-venture was set up with one of the biggest bookmakers in Europe, William Hill, owner of more than 2000 betting shops in the United Kingdom and also active online with one of the most visited bet sites. A few years later this joint venture shocked the British treasurer by moving the whole online division to Gibraltar where a far better tax system was in place. The biggest competitor of William Hill was Ladbrokes and to not getting behind they followed William Hill to the little rock in the south of Spain. Another big name in the business, Paddy Power, refused to move and kept his staff in Ireland where it even expanded over the past few years.
In the meantime Playtech missed the intention to make all Playtech online slot machines available in a flash version as well as in a download version. It has now to do some extra work to correct that since most of the players prefer to play in flash, because they can log in everywhere they are, and play independently of time and place. The number of games grew over the years and consist of more than 170 titles at the end of January. But the focus is not any longer on the Playtech online slot machines, although this part of the market is not to be neglected in whatever way. The new focus is on the regulations in European countries. To win the trust of state companies, Playtech offered improved tools for national lotteries in order to be ahead of the competition when those companies are also offering other forms of gaming, like i-Gaming or where the market is open for more competition. Playtech is so playing a leading role in big countries like France, Italy and Spain where new laws and regulations opened the market for a lot of new players and where new and advantaged software was needed to meet the demands in those expanded markets. At the same time Playtech cooperated with national governments like in Estonia, Serbia and Sweden to provide state companies of better software for the national lotteries and casinos.
William Hill in the meantime has also laid eyes on the market in the United States and when this huge market will be opened, which is a matter of time according to many followers, there will certainly be new chances for Playtech, probably in joint-ventures with American companies, for federal and state lawmakers are not afraid of a little protectionism when it comes to the interests of American companies. In another leading nation Playtech signed agreements for offering games in the casinos in China. And this is where they are now. From Playtech free online slot machines to an extensive business all over the world, focusing on national markets, following the tracks and trails of governments that are liberalizing their markets for gambling. It is still far away for all software developers that a more or less worldwide open system is in place with an open competition for casino companies, online casinos and software developers. The future will learn if Playtech is on the right course by making agreements on national and sometimes monopolistic levels. One thing is for sure: the Playtech online slot machines will also be there and new exiting games will be adjusted to this already great portfolio.